On brand design
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Brand:
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Problem:
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Objectives:
- ncrease revenue from campaigns by segmenting the email list more strategically to optimize recipients, open rates, and click through rates.
- ncrease revenue from campaigns by segmenting the email list more strategically to optimize recipients, open rates, and click through rates.
- ncrease revenue from campaigns by segmenting the email list more strategically to optimize recipients, open rates, and click through rates.

Email Design:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.s by segmenting the email list more strategically to optimize recipients, open rates, and click through rates.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.s by segmenting the email list more strategically to optimize recipients, open rates, and click through rates.
The Solution- Campaigns
ROI Test
We started by launching an ROI test campaign to test the profitability of the entire email list by including an offer.
This informed our segmentation for future campaigns, ensuring that we included the maximum amount of list members possible without dropping our engagement too much.
Newsletter Battle
Royale #1 – Halloween Promo
$14,431
Flows
The final stage of our approach was to completely overhaul the existing flows the Cereal School has in place. In addition to greatly improving these core flows, we introduced new specialty flows, such as the Expected to Purchase flow, which targets customers at the moment they are likely to rebuy. These revised and new flows greatly outperformed the client’s previous attempts.
Abandoned Cart Shopify: $7,183
Expected Purchase:
$14,431
Black Friday / Cyber Monday
Leading into Black Friday and Cyber Monday, we planned out a comprehensive
promotional schedule to capitalize on the sales opportunity with great results.
Newsletter #11
– Sale Extension
$14,431
Newsletter #11
– Sale Extension
$14,431
Newsletter #11
– Sale Extension
$14,431
Before
We started by launching an ROI test campaign to test the profitability of the entire email list by including an offer.
Revenue: $1,431
Flow revenue: $2,431
Campaigns revenue:
$3,431
After
The final stage of our approach was to completely overhaul the existing flows the Cereal School has in place. In addition to greatly improving these core flows, we introduced new specialty flows.
Revenue: $14,431
Flow revenue: $14,431
Campaigns revenue:
$14,431

What are you waiting for?
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