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Step 2: Check What Clients Say About Us

Step 3: See What We’ve Been Able To Achieve For Our Current Clients

+$386,000 from email marketing in 90 days (starting from $0)

About the Client

This case study is about an amazing brand started in 2021 by two talented, visionary entrepreneurs.

They sell oral care items across the USA, helping people take care of their smiles with no pain.

We were already working with a couple of their other brands, and in February 2021 they reached out to us again to help with another store, conscious of the importance of having a good email marketing strategy from the early stages of their company.

CLIENT’S GOALS

Create a strong bottom-of-the-funnel strategy to maximize the CPA.
Strengthen the relationship with their audience by providing them value outside the usual sales emails.
Build an additional asset for their brand—growing their email list to not be fully reliable on paid traffic channels.

HOW WE HELPED

The company has an amazing paid traffic department that is able to scale brands incredibly fast, so they needed the same amount of knowledge, skills, and support for their BOFU.

The product is great, the offer is excellent, and the buyer persona is clear.

We just needed to craft the right strategy to help them achieve the quarter KPIs.

HOW WE APPROACHED THE PROJECT

Setting up essential flows – welcome, browse, cart abandonment.
Continuing to improve and optimize the performance of flows and campaigns through A/B testing and trying out new strategies.
Cleaning their list – keeping the engaged subscribers and suppressing the free riders.
Building an email marketing strategy focused on giving value, not just selling.

KEY RESULTS

$126.916 in revenue from Klaviyo in October (24% of the total revenue).

The brand scaled pretty fast, and we were able to keep up the pace and build an additional stream of income for the company.

An average of 22% has been reached so far after only 3 months of collaboration—compared to the $0 made in July from emails.

Average CTR — 2.37%, the industry average is between 1.5%-2.5%

The industry benchmark for the click-through rate is between 1.5% (proficient) and 2.5% (great).

We constantly hit the “great” range, helping the client experience a big return on the investment from his email marketing efforts.

RESULTS THROUGHOUT THE YEAR

We added a consistent $250k to the company’s bottom line thanks to our email flows and campaigns.

Also, we strengthened the relationship with the client and built an email list that we can now use for multiple purposes.

Average Revenue from Klaviyo at >40%

About the Client

Here, we are working with an exceptional US brand, launched by two incredible people who really care about their community and niche.

They sell tea and tea accessories across the USA—and had built a solid email list.

They were already doing a great job, but also because of a lack of good traffic to the website, sales were struggling.

CLIENT’S GOALS

Increase client retention, as it’s a product you can buy multiple times per year.
Strengthen the relationship with their audience and efficiently communicate live events through emails.
Improve the overall look of the emails to reflect the company’s values and the brand’s guidelines.

HOW WE HELPED

The product is excellent, the target is narrow, and the communication is on point.

We had to increase repetitive purchases and cross-selling and up-sell opportunities, while strengthening the relationship between the brand and its customers.

HOW WE APPROACHED THE PROJECT

Reviewing the existing flows—re-building email designs, copy, and optimizing the technical side.
Continuing to improve and optimize the performance of flows and campaigns through A/B testing and trying out new strategies.
Building an email marketing strategy focused on giving value and nurturing the audience to increase open rates and deliverability.

KEY RESULTS

An average of 40% of the total revenue comes from Klaviyo in 2021, with peaks of 57% (July 2021).

The brand scaled pretty fast, and we were able to keep up the pace and build an additional stream of income for the company.

RESULTS THROUGHOUT THE YEAR

Thanks to our email flows and campaigns, we added a consistent $120k to the company’s bottom line.

Also, we keep nurturing the audience to increase the brand’s loyalty without affecting the number of sales.

59% in Revenue from Klaviyo in 5 months

About the Client

We’re working on this outstanding brand, crafted by two visionary entrepreneurs who are able to imagine, build, and launch leading e-commerce stores one after another.

They sell Tea related products all across the USA.

The company has an incredible content team that creates engaging and compelling videos to generate interest in the product and reached out to Onik Lab to support its retention marketing.

They were already working with Klaviyo (doing an excellent job with the flows), but they missed a methodic approach to the campaigns and newsletters.

CLIENT’S GOALS

Increase Revenue coming from newsletters and campaigns.
Increase Revenue coming from flows outside the Welcome Series.
Give the emails a professional, sharp new look aligned with the website and the content across social media.
Grow the email list faster.

HOW WE HELPED

Introduced new campaign and newsletter strategies.
Launched a new monthly content calendar around the hottest topics in the niche.
Started testing the products’ dynamic splits on flows to increase relevance for the customer (and Revenue for our client).
Crafted a new pop-up version to grow the list faster.

HOW WE APPROACHED THE PROJECT

Our first goal was to make sure that the emails were aligned to the company’s overall brand’s voice across all the platforms: social media, ads, blog posts, etc.

Then, we ensured a plan with a mix of both sales emails and content emails to give subscribers a ton of value.

It’s crucial to establish a relationship between the company and its customers to increase open rates and deliverability.

KEY RESULTS

We brought them a remarkable 59% in Revenue coming from Klaviyo, which means that they have a great product and customer care and that we did a fantastic job collaborating with them, increasing the returning customer rate and client retention.

Now, they can sleep well even when Facebook decides to update its algorithm or “threat” their campaigns.

+$90,000 in Revenue in 65 days from Klaviyo

About the Client

The client is a US e-commerce store who was dominating B2B sales and decided to jump into B2C.

HOW WE APPROACHED THE PROJECT

We started doing an in-depth audit of the account, and we spotted a few leaks into their Klaviyo account.

Our plan was simple:

Optimize our automated flows and website pop-ups to increase monthly revenue.
Outline the strategy we would follow with the weekly newsletter to increase brand loyalty (and open rates).
Rely on the solid base built through all the work done in the previous months.

We outlined all the possible integrations and implementations and spotted a few missing flows with a newsletter strategy.

We focused on:

Optimizing and create new flows: We wanted to take advantage of the pre-purchase customer lifecycle and the post-purchase segment. So we implemented a few different triggers that helped us increase performance and open rates.
Scheduling newsletters and promos: This was a huge part that was missing in the previous strategy, so we implemented a new content calendar mixing content and promo emails. We did this to increase revenue and open rates (with brand loyalty) too.
Capturing more high-qualified leads: We worked on a new pop-up and added an *exit-intent* one to take advantage of the traffic sent to the website. Also, we did a lot of A / B testing to maximize the efficiency of our lead magnet.