About Us

A bit about Dom, Ivan, and Chiara

Naples, February 2021. I meet Ivan on the beautiful seaside; we order an Italian (of course) espresso, and we start talking (we’re quite boring guys, aren’t we?) about eCommerce evolution, performance marketing, and… Pizza.

But that’s another story.

All of a sudden, a spark; eCommerce brands struggle to be profitable because they only focus on paid traffic while they aren’t fully taking advantage of Email Marketing. They think it’s dead.

It’s not. Onik Lab is officially born.

We agree on building a full-remote company to help D2C brands access a new, untapped source of money.

Onik Lab Today

We pivot from a “simple” Email Marketing service to a full-cycle Retention Marketing Agency that speaks to your customers through multiple touchpoints to make their purchase experience smooth, seamless, and enjoyable.

Email Marketing is important, but so are SMS, WhatsApp, and a hundred other integrations we’ve been implementing for our partners.

Also, we have another Business Unit vertical on Social Media Management to help our fellow entrepreneurs to take full advantage of the organic traffic and maximize the paid traffic’s efforts.

Our Values

Transparency, honesty, and a full commitment to every project we take are essential to us, which are reflected in every project we work on.
At Onik Lab, we firmly believe in being an “Ethical Business.”

We only work with businesses that we know we can help.

Meet your Retention Magicians

Domenico Vitolo


A former football freestyler who fell in love with entrepreneurship.

He loves building things that can positively impact the world, almost as much as Italian coffee and Neapolitan pizza.

Ivan Palma


Three years of experience working with a multi-million international fashion brand. Three years playing around with Email Marketing first, then Retention Marketing.
If it is not enough, he’s a fierce supporter of SSC Napoli.

Chiara Dosio


A smart, ambitious, and empathetic professional who decided to leave the university and the “formal journey” to start working on her own personal brand and company.

And she is fucking succeeding at it.


Vesna Cvetkovic

Account Manager

Alen Vidakovic

Account Manager

Isabella Recchia

Social Media Strategist


Diana Villalobos

Graphic Designer

Camila Ochoa

Graphic Designer

Angela Nacpil


Tammy Straker



Karen Dumlao

Klaviyo Expert

Anne Reside

Klaviyo Expert

Filippo Villa

Media Buyer